The first glimpse of the Monte Carlo was with the concept car named the "Concours" in 1968. The Chevrolet Monte Carlo
was introduced in 1970. Positioned as a personal luxury car, the Monte Carlo competed against
the Pontiac Grand Prix and Buick Riviera
for the gentlemen's performance market. However, right after its introduction, performance fell out of favor in Detroit and its short life as a muscle car ended almost as soon as it
began. The 1970 Monte Carlo
was introduced on September 18, 1969. Not many car magazines really looked at this car. Monte Carlos were based on the Chevelle
but rode on an 116 inch wheelbase and had the longest hood ever fitted onto a Chevrolet at a length of 6 feet.

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